Why should you gain trust online ?
For more engagement and more conversions
ALERT!!
ALERT
Selling online is NOT just about running ads.
Most people don’t give importance to brand value and online identity to the extent they should.
Before building your online identity, you should ask yourself a few questions.
How safe will you feel with online business owners?
Will you buy if one doesn’t have any online presence?
Will you be able to share your information with them?
Where will you be attracted?
Now you must be wondering why I should answer all these questions🤔
Before any conversion, your customer will check your online presence, customer reviews, consistency, and credibility, and then only they will proceed with their purchase.
Let me tell you what exactly to do. 😌
Firstly, Be HONEST with your audience because honesty is the best policy.
I know we have been hearing this line since childhood but trust me honesty is actually the best policy to build online trust.
It will help you to make an emotional connection with your audience. Also, it is one of the best meaningful connections an advertiser can have with its audience.
It’s no longer enough, to simply inform or entertain. 🤨
Share insights with your customers. Show them the background process of the content you create.
We need that emotional kick to keep the audience hooked.
Building strong customer connections: The power of direct interaction. 💪
Interact with your audience. No matter at what level you are, CEO, or Founder, one should interact with their existing and potential customers.
Even top company CEOs like Jeff Bezos and Sundar Pichai interact with customers.
Stay connected with your audience and make them feel that the distance between them and you is minimum.
Let them know your ideas, and share new updates with your customers directly.
Authenticity and Consistency make the foundation of effective social media engagement. 📈
Be sincere while posting. Consistency is more important than intensity.
Don’t GHOST your business account for a long time, or you will lose all the reach you have gained earlier.
Always have your content scheduled and stock it up for at least a week.
An extra PRO tip 😉
Make a record of your ideas. No matter where you are you can get inspiration from the things you never thought of.
So, writing them down in your notes or docs can save your mental efforts during times when you are stuck with zero inspiration.
Find your inspiration beyond engagement. 🧐
Once upon a time Rancho Baba from the 3 Idiots movie. Attempt for excellence success jhak marke piche aayegi!
He was TRUE.
The balance between effort and engagement. ⚖️
You have to put in your efforts but don’t make the engagement you receive the only motivation for your work.
You might be creating world-class content, but if you don’t have reach, your content will not be appreciated enough.
So, do your hard work and give your best.
Ask yourself those questions (mentioned above) again. If you can answer every question then you are prepared now. ✅
In this blog post, I will discuss some of the most important factors to consider when building your online identity.
I will also share some tips on how to create engaging and attractive content that will help you connect with your audience and build trust.
So whether you’re just starting out or you’re looking to improve your online presence, read on for some helpful tips!
Workplace Behind-the-Scenes
Let your audience know about your work ethic and passion. Which you can capture while you are working on it. Behind the scene pictures/videos are one of the best to convey this to your audience.
If you opt for personal branding
Share your work area environment, your process of writing blogs, and your developing skills.
If you own a jewelry shop
Show your audience your workspace, your offline shop, and the process of packaging and delivering orders.
User/Customer Generated Content
Reviews, feedback, and comments are created and shared by users rather than by creators or companies.
Any type of content, such as text, images, videos, or audio, adds authenticity, adds a personal touch to the digital landscape.
If you opt for personal branding
You can show reviews of people who found your content helpful and used it personally.
If you own a jewelry shop
Add reviews of your customers after they receive your product.
Promotions / Coupons
Give first-time customers discounts to encourage them to try your products or services.
You can also give limited-time promotions or flash sales to create excitement.
Once you get your audience hooked, you can also start referral programs this encourage satisfied customers to spread the word about your brand, showcasing their trust and satisfaction with your products or services.
If you opt for personal branding
You can give discounts for your sessions and webinars in which you connect with your audience directly.
If you own a jewelry shop
Give discounts to regular and loyal customers. Limited-time offers always create a sense of excitement.
Product/skill Information
Write clear and informative product description which highlights the key features, specifications, and benefits of products.
Include high-resolution images that accurately represent the product’s appearance, color, and size to avoid any difference when customers receive their orders.
If you opt for personal branding
Share about your skills and abilities and how you can help others in upskilling their profile.
If you own a jewelry shop
Include accurate size guides and dimensions for jewelry that require specific sizes, such as rings, earrings, or necklaces. For more credibility, provide information about the material of all the ornaments.
Trending Content
Keep an eye on popular topics, hashtags, and discussions on social media platforms.
Develop content that specifically addresses trending topics or follows popular trends.
You can include posts related to ongoing events and customize your product or services accordingly.
If you opt for personal branding
Stay up to date and follow the trends while showcasing your skills.
If you own a jewelry shop
You can group your jewelry according to events. For instance, you can give discounts for Mother’s Day.
Live Streams
Be yourself, speak naturally, and let your passion and expertise shine through your Live Streams. Encourage interaction during your live stream by responding to comments, questions, and shout-outs from the audience.
You can also show your audience behind-the-scenes glimpses of your work or daily life.
If you opt for personal branding
Share your personal experiences on a live stream. Interact with the audience and ask them for their queries.
If you own a jewelry shop
You can show your customer your jewelry on a live stream. Show them your offline shop and your procedure for packaging and delivering orders to your customers.
Infographics
Choose relevant topics. Address common pain points, provide solutions, or share valuable insights. Use infographics to simplify complex concepts or information.
Ensure that the data, statistics, and facts in your infographics are accurate and from a reliable sources.
If you opt for personal branding
Give exact data on how helpful your content was for others.
If you own a jewelry shop
Give reliable data on your product material and quality.
Stories – Emotional element
Share stories simple and genuine manner. Be honest about your experiences, including both successes and failures. Sharing vulnerable moments or challenges can be powerful in building trust.
Tailor your stories to address the needs and concerns of your audience.
If you opt for personal branding
Share your vision and ideas of the time when you started your branding.
If you own a jewelry shop
You can share personal stories of your struggles, failures, and small victories while setting up your business.
Polls
Choose poll topic, which is relevant to your audience and spark curiosity, invite opinions, or address common pain points.
Offer a variety of response options in your polls to include different points of view and preferences. Including an “Other” or “Write-in” option allows the audience to provide additional feedback or suggestions
If you opt for personal branding
Ask the audience which topic they liked the most and what they would like to see in the future.
If you own a jewelry shop
Ask your audience to choose between products they like and the materials they find more comfortable.
Building an online identity that converts is not easy.
It takes time, effort, and consistency. But it is essential for any business that wants to succeed in the digital age.
Don’t just stop there!
Keep innovating and experimenting with new ways to engage your audience.
The more creative and engaging you are, the more likely you are to stand out from the crowd and attract new customers.
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