Structure of a Digital Marketing Agency
And choose where you want to be…
The goal of this article is to understand
- How does a Digital Marketing Agency work?
- What roles exist in these agencies?
- What interests & skill sets do you have according to different role needs?
So that you can find the role fit for yourself and enjoy your responsibilities within the role.
Before moving ahead, let’s understand the Roles & Responsibilities within the agency and how the process flows from when a client is brought on board till the campaign is implemented.
Job Titles
Business Development
They are the sales side of the Business.
As a business developer, you’ll be responsible for acquiring new clients and pitching them what your agency can offer them.
This requires a combination of sales skills, communication skills, and presentation skills.
Account Manager
They are second in line during the sales pitch meeting and are responsible for balancing client expectations and helping the team reach campaign goals.
As an Account Manager, you’ll need to have a strong pitch, project management, and overall management skills.
It will be advantageous if you are good at people management and have a basic understanding of the industry.
Strategist
Strategists will create a working plan by adapting the client requirements while keeping in check the budget allocation and optimizing the campaign reach.
Strategists will also have a working knowledge of the aspects of Digital Marketing.
As a strategist, you’ll need to conduct social media research like a detective and execute campaigns like a ninja.
Operation
They are the people who have the Technical knowledge of Digital Marketing Tools & Execute the strategy planned.
As an operation, you will be responsible for executing the digital marketing strategies planned by the marketing team.
Data Analysis
Data that is available & collected data analysts->Create Data Visuals -> Analyse & Interpret Data -> Track KPIs -> Reports data patterns found -> Uses data to optimize conversion.
Data analysts use their skills to collect, analyze, and visualize data to help businesses make better decisions.
Data Engineer
All the data that is available from running a campaign, a data Engineer ->Collectes Data -> Analyse & Interpret Data -> Cleanse Data for current needs -> Store data for future needs.
Data engineers are the unsung heroes of the tech world.
They’re the ones who build the systems that collect, store, and process data.
Without data engineers, there would be NO machine learning algorithms and NO insights into how to improve our businesses.
Finance
As the name suggests everything that needs to be calculated in terms of Monetary benefits & disadvantages.
From -Budgeting, Cost & Expense control, Client billing & invoicing, Financial Planning & Forecasting of the Company’s financial health.
You’ll need to be a master of numbers and have a keen eye for detail.
Designer
Designers help complete the product that will be presented for the end consumption: Ads, SMO posts, Website look etc.
As a designer, you’ll need to be creative and have a strong understanding of color theory, typography, and layout.
Content Writer
They will write the script for the ads, blogs or websites.
As a content writer, you’ll be responsible for writing all sorts of content, from website copy to blog posts to social media posts.
You’ll need to research topics and use creativity to come up with catchy headlines and engaging content.
Developer
Developers will develop a website, as per client requirements and the strategy planned.
As a developer, you will be responsible for creating the software that powers the world around us.
You will also have to learn new technologies and stay up-to-date on the latest trends in the industry.
Now, the roles stated above may differ from organisation to organisation.
E.g., An individual running an agency might do all the tasks mentioned above. At the same time, an organisation with 1000’s employees will have specialists for each aspect of digital marketing: SEO, SEM, SMO, SMM, etc.
After reading the Roles & Responsibilities, you should get an idea of where you picture yourself & the kind of tasks you would like to do.
Let’s now discuss the skills needed and who fits in these roles.
After going through the tables, you should be able to navigate to the desired job role based on the existing skills and understand the skills one needs to build for the desired role..
<span data-metadata=""><span data-buffer="">“Master in One, but also be a Jack of all Trades”
I hope this guides you well in your professional life.
*Salary mentioned here are industry standards for an entry-level job, pay grows exponentially with the growth of an individual’s skills.
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Before you join the digital marketing agency, do your research and learn some basic digital marketing terms.
It’ll be a good investment in your career.
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Online was Offline – basics of marketing.